Backlinks are a great way to see how popular your site is, who’s linking to you, and get an idea about who’s linking to your competition (so you can go after your own links from them!) and checking backlinks is something we do regularly for our clients. The idea is to get backlinks from sites that have a decent Google PageRank that are relevant to your own industry.

If you use this tool and find that there are a lot of sites linking to you that are NOT in your industry, you might want to consider politely asking them to remove the link. But be VERY careful with this! It’s not something you should do unless you really feel that the link will “hurt” your reputation either with visitors or with the search engines.

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