Just a quick post to direct you all to something Rand (SEOMoz) laid out more explicitly than I’ve seen before. I’ve tried to explain this to people over the past few years, and it’s quite difficult sometimes to do without graphical support. It’s now been taken care of, and this post of his will sit high in my list of resources to use when explaining the “right” way to develop a linking plan.

The premise of “The Rising Tide Lifts All Ships” is that it “pays” to have your incoming links pointing to relevant, internal pages of your site, and not just all pointing to your top level domain (www.yoursite.com). In the same breath, he explains why it’s better to have just one top level domain, and not 5 of them for 5 different “parts” of your company.

Example: I see a lot of companies doing this by having one site for their “company info” and one separate domain for a company blog, or if a company’s specialties are blue widgets, green widgets, and red widgets, they’ll have separate “dot coms” for each division. This has even happened with companies like Anubis Marketing (though Anubis isn’t one of the companies to have done this), having one domain for design, another for SEO/Marketing, and still another for a blog. Not a good move.

So there you have it. Go now, and revamp your linking plans, your site structures, and your train of thought. Call us if you need help.

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