Well, aside from the astounding 750+ comments we received, and apart from the first 200 of them happening within the first 70 minutes of launch, something truly amazing happened.

That post got ranked #7 in Google for the phrase within 20 minutes!

(click on thumbnail to view full size image)

Now before you go crying “Google Bombers!” at us, please understand a few things:

• Neither Darren or myself were intending for this to happen by requiring people to comment using that term. I actually didn’t think anything of it, and neither did he, other than that it gave entrants an explicit “task” to qualify for the prize, and that it would help us search for valid entries that had gotten caught up in Akismet’s spam filters.
• The effect happened likely because you’re looking at over 100 comments per hour for 7 hours. This would normally be considered “gaming” the search engines if it happened in any other location than the comments section.
• We sure didn’t expect that many comments to occur in that 7 hour timespan!
• The effect, though humorous, is likely quite temporary. This is because ProBlogger isn’t about SEO, it’s about blogging professionally. There are millions of other places on the web that are either solely or at least majorly devoted entirely to SEO, and I wouldn’t be surprised if Darren’s post falls off the front page within a few days, if not sooner.
• “Google bombing” is much different, involving links and negative phrases to “target” a web site’s rank in Google for that specific term - and Google’s got an algo in place for stopping it. For more information, check out Matt Cutts’ explanation.

The purpose of this post is to help illustrate the truth that Google IS updating on a consistent, frequent basis (ie. 24/7). It’ll be quite interesting to watch that search query for the next few days to see how the post slinks back down in the SERPs.